Digital Marketing

This course provides a deep dive into modern digital marketing strategies, equipping learners with the knowledge and tools to drive brand awareness, customer engagement, and sales growth. Participants will explore the latest digital marketing trends, SEO best practices, pay-per-click (PPC) advertising, and social media marketing strategies. By the end of this course, learners will be proficient in Google Ads, content marketing, email marketing, and conversion optimization, enabling them to create and execute successful digital marketing campaigns.

What You Will Learn

Search Engine Optimization (SEO) & Website Optimization

Understanding on-page, off-page, and technical SEO
Keyword research and content optimization for search rankings
Link-building strategies and SEO tools (Google Search Console, SEMrush, Ahrefs)

Pay-Per-Click (PPC) & Google Ads

Running Google Ads campaigns (Search, Display, Shopping, and Video ads)
Keyword bidding strategies and optimizing ad performance
Budget management and A/B testing for ad campaigns

Social Media Marketing (SMM) Strategies

Leveraging Facebook, Instagram, LinkedIn, Twitter, and TikTok for marketing
Social media advertising and influencer marketing
Engagement techniques, brand storytelling, and analytics tracking

Content Marketing & Blogging

Creating high-quality content for blogs, social media, and video platforms
Writing SEO-friendly blog posts and optimizing multimedia content
Building an effective content calendar and repurposing content for engagement

Email Marketing & Automation

Designing high-converting Email Campaigns with Mailchimp, HubSpot, or ActiveCampaign
Building and segmenting an email list for better targeting
Automating email workflows and tracking engagement metrics

Conversion Rate Optimization (CRO) & Analytics

Understanding website heatmaps and user behavior analytics
A/B testing strategies for landing pages and ad creatives
Google Analytics and marketing attribution modeling

This course is ideal for marketing professionals, business owners, content creators, and entrepreneurs looking to enhance their digital presence and maximize online growth.

Our Tech Pipeline:

Real-world projects, campaign creation, and industry insights.
Introductory Training (Week 1-2)
Mentoring and Coaching (Week 3-10)
Practical Live and Workplace Skills (Week 3-10)
Work Experience via Live Projects and Business Cases (Week 3-10)
CV Review and LinkedIn Optimization
Job Search and Interview Preparation
On the Job Support (1 month)
Training Career Path: Digital Marketer, SEO Specialist, Social Media Manager.
Cost: $1000